Over the course of two years, I led and managed influencer marketing campaigns for Bol.com, collaborating on a wide range of initiatives such as Bol 7-daagse, BolFinds, Bol Mode, Bol Wonen, and Back to School. Throughout this period, I coordinated more than 100 videos with over 30 influencers.

My role involved selecting the ideal influencer for each campaign, managing budgets, and ensuring campaigns achieved key performance indicators (KPIs). From briefing influencers and overseeing content creation to tracking results and optimizing strategies, I was responsible for driving impactful campaigns that helped strengthen Bol.com's presence and engagement with its audience.